Role overview
Own end-to-end marketing campaign strategy for LEGO Botanicals, expanding the franchise from the toy aisle into home display and gifting for adult consumers.
Create and execute campaigns from brief to results tracking, partnering with LEGO Agency, Markets, and Retail teams on consumer insights, portfolio development, brand guidelines, and packaging.
The role asks for several years of marketing and brand development experience, ideally in consumer campaign creation, with a balance of analytical business planning and creative execution.
PMM focus
LaunchesContent StrategyPositioning