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Clay

Product Marketing, Personas (Clay for Marketing)

New York, NY, US / Hybrid / Senior

Role overview

Own positioning, messaging, and GTM strategy for Clay for Marketing, shaping how one of the most viral GTM tools tells its story to a new marketer persona.

Run campaigns, craft product narratives for GTM engineering, ensure every feature lands with clarity, and use Clay to power Clay's own growth flywheel.

The role asks for 5+ years in product marketing or growth marketing, ideally with B2B SaaS or GTM product experience, strong positioning and messaging craft, and comfort with 0→1 situations.

PMM focus

PositioningLaunchesContent Strategy