Role overview
Own the GTM narrative for Docusign's Financial Services solutions — crafting differentiated messaging, positioning, and content for banking, wealth management, and insurance buyers as the vertical SME on challenges, value drivers, and the buying journey.
Define cross-functional go-to-market sales plays, build field enablement assets, and partner with Sales, Growth Marketing, and Product to drive pipeline and expand existing accounts across Financial Services.
The role asks for 8+ years in B2B SaaS product marketing, preferably with Financial Services industry focus, and a customer-driven storytelling approach that links PMM craft to pipeline and revenue outcomes.
PMM focus
PositioningEnablementLaunchesContent Strategy