Role overview
Own end-to-end go-to-market strategy for key fleet industry verticals — conducting market and customer research, defining segmentation, building personas, and developing outcome-based positioning tailored to commercial fleet operations.
Operate as general manager for assigned verticals with accountability for pipeline, adoption rates, and win metrics, coordinating product launches from planning through post-launch optimization and building sales enablement assets to drive SDR plays.
The role asks for 6+ years in product marketing or GTM strategy, ideally with fleet management, telematics, IoT, or AI-powered SaaS experience, and a data-driven, AI-native approach to execution.
PMM focus
PositioningLaunchesEnablementCompetitive Intel